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Usually one: Amazon’s rule is one seller account per region, with an exception for a legitimate business need. Amazon staff answers on the Seller Forums give examples, such as owning several brands run as separate businesses, or making products for two distinct companies. Sources: Amazon Seller Forums threads Multiple Selling Accounts: Key Dos and Don’ts and Multiple Amazon Seller Accounts: Guidelines and Procedures.
These are forum answers from Amazon staff, not the policy text itself. Check the current Seller Code of Conduct in Seller Central, and ask Seller Support before you open a second account.
What counts as a legitimate business need
Examples Amazon staff have given:
- You own several brands and run each as a separate business.
- You manufacture products for two distinct companies.
- Amazon recruits you into a program that requires a separate account.
Wanting more chances after a suspension is not one of them.
How Amazon links accounts
Amazon staff describe signals of common ownership that include:
| Signal | Example |
|---|---|
| Account details | Shared email, phone number or business address |
| Financial details | The same bank account or credit card |
| Network and device | The same IP address, and the same browser and device |
| Listings | Both accounts selling the same ASINs |
If you have a legitimate second account, keeping these separate is what Amazon itself expects. One staff post recommends not selling the same ASINs on both accounts and keeping account information strictly separate.
Running two legitimate accounts cleanly
- Confirm the need first. Write down the business reason and ask Seller Support, so you have an answer on record.
- Separate the business details: email, phone, bank account and card, as Amazon describes.
- Separate the browser. Open each account in its own browser profile, so cookies, storage and fingerprint never overlap. An antidetect browser such as NexLogin gives each account its own profile and proxy.
- Stay consistent. Log in to each account from the same profile and the same connection every time.
- Keep both in good standing. A problem on one account can affect the other.
What not to do
Do not open a new account to get around a suspension. Amazon treats that as a policy violation and, per its staff, can deactivate every account you hold. The only safe second account is one you have a business reason for.